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What Is Cookie Consent Banner for GDPR Compliance and Why Do You Need One?

Updated: May 9, 2023

What Is Cookie Consent Banner for GDPR Compliance and Why Do You Need One?

Cookie consent banners are important to help you comply with the General Data Protection Regulation. The GDPR requires you to get explicit cookie consent from your website visitors before you can store any cookies on their devices. Cookie consent banners are the simplest way to display this notice in a way that's easy for your visitors to understand.

What Is a Cookie Banner?

A cookie banner is a message displayed on your website when a user visits. It informs the user about cookies and allows them to accept or decline cookies. They are required by GDPR cookie consent banner requirements to be displayed on all websites in the EU and some other countries worldwide.

There Are Two Types of GDPR Cookie Consent Banners:

Implicit Cookie Consent Banner

This is the first cookie consent banner introduced by the European Union’s ePrivacy Directive. It is known as an implicit banner because it does not require interaction from the user when they visit a website.

When this type of banner is displayed, it will automatically start playing and display a message about cookies being used on the site. This means that users will have no option but to wait until it has finished playing before they can continue browsing the site.

Explicit Cookie Consent Banner

This type of cookie consent banner requires user interaction before it starts playing on a webpage. Unlike implicit banners, explicit banners only alert users once they have clicked on them to play them so they can read more information about cookies being used on their website.

Who Needs a GDPR Cookie Consent Banner?

If you're a business operating in the European Union, you must comply with the GDPR cookie consent banner requirement, designed to protect EU citizens' personal data.

You'll need to make sure your website is compliant with GDPR if:

  • You have an online presence in Europe

  • You're a US-based company with customers who are EU citizens

You won't need a cookie consent banner on your site if you don't meet these criteria.

Consequences for Using GDPR Non-compliant Cookie Banners

The GDPR makes it very clear that cookies are a necessary part of being able to use the internet. If you don't have cookies enabled, you can't browse most websites and won't be able to access much of what's on them.

However, if you're not using compliant GDPR cookie consent banners management, there will be consequences. The following are some of the possible consequences:

  • A penalty fee of €10 million or 2% of your annual worldwide turnover, whichever is greater;

  • A penalty fee of €20 million or 4% of your annual worldwide turnover, whichever is greater; and

  • Immediate suspension or erasure of personal data stored in non-compliance with the GDPR's requirements.

How Can You Find Out Which Cookie Banners Are Present on Your Website?

If you want to know what cookies are on your website, many tools are available to help you. These include:

Cookie Consent Banner Generator and Checker

This tool allows you to generate a cookie banner and then check whether it meets the cookie consent banner requirement under GDPR. It also helps ensure that the banner complies with other legal requirements, such as the ePrivacy Directive and Privacy Shield.

You can also use this tool as an analytics tracker for checking how many people have opted out of cookies on your site, which will help with future updates.

Cookie Manager

This software allows business owners who manage multiple websites or apps to easily add compliance information about their site's cookie policy without having to manually edit each website's code or settings individually (which is required by GDPR).

A cookie manager saves time creating different types of banners since all templates are pre-made within one platform.

There’s no longer any need for developers or designers to have technical knowledge about coding & programming languages such as HTML5 & CSS3 because everything has been built into one system so anyone can use them quickly without any training needed!

What Are the Best Practices for Your Cookie Consent Banner Requirement?

Cookie consent is a legal requirement and must be displayed on your website. It's an important part of your website's compliance with GDPR, so you should ensure it meets all the requirements of the regulation.

Here are some best practices for making sure your cookie banner does what it needs to do:

Explanation of Cookies

The first step is to explain what cookies are and why they’re used. Ensure that you provide a detailed explanation so visitors understand why they need to accept your cookies and what they will be used for.

Include a Button to Accept Cookies.

Ensure that your banner includes an “Accept cookies” button or link under a clear statement indicating how cookie use will be applied on your website. It should also be clear what happens if cookies are not accepted (e.g., no personalized content or no access to certain features).

Provide Detailed Information About Cookie Use

You also need to provide detailed information about how cookies are used on your website to comply with GDPR compliance requirements. This information should be easily accessible from a page on your site that explains how cookies work and what they do.

Alert the User if the Website Shares Data with Third Parties

If your website shares data with third parties, you should disclose it in your cookie banner. This is important for transparency reasons and because many users are concerned about their privacy regarding their browsing habits.

Link to the Website’s Cookie Policy

This is an absolute requirement of GDPR compliance and will help you avoid legal issues if someone complains about how you use cookies on your site.

The cookie consent banner must include a link to your website’s cookie policy. This will make it easier for users who want more information about how you use their data.

What’s Next for Cookies and Privacy?

As cookie consent banners continue to evolve, you will see a shift in how they are used. Cookies are still important for personalization and user experience, but their role has shifted from being an afterthought to an essential part of online advertising.

In addition, privacy is becoming more of a concern as people become more aware of how their online activity can be tracked and used by third parties without their knowledge or consent.

As companies continue to use cookies to deliver personalized ads based on browsing habits, they will need to work harder than ever at explaining what these technologies do and how they can help users.

This is where we come in. As a leading provider of digital advertising solutions, we have a responsibility to help educate companies about how they can use cookies to deliver personalized ads while respecting user privacy.

We also need to help them understand what types of data collection are legal and which are not in each country they operate in.


Hopefully, you now know better what a GDPR-compliant cookie consent banner is and why it’s so important. As mentioned earlier, there are many types of GDPR Cookie Consent Banners, and they serve different purposes. So, if you want to ensure that your website complies with GDPR and other privacy laws worldwide, these Adzapier tools will help!

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