CPRA (California Privacy Rights Act)
Keeping up with the new California Data Privacy Law: CPRA
CPRA serves as an amendment to the existing California law, the CCPA. It poses an exponential challenge to how businesses interact with data subjects. With Adzapier, decode the nuances of CPRA compliance and meet customer expectations.
CPRA: What’s New?
Consumer Protection Agency
The CRPA magnifies the impact of the existing California data privacy law. The California Consumer Protection Agency (CCPA) will work in conjunction with the Attorney General of California. Establishing a new data privacy agency adds to California’s data compliance complexity.
Consumers have expanded rights under the new law. Your customers can now opt out of targeted advertising services and leverage the expanded rules to seek information. Businesses are responsible for supporting consumer rights, and upholding consumer trust is indispensable.
The CPRA introduces a new category, Sensitive Personal Information which needs proactive protection. Embrace the changes by implementing privacy-first data collection and processing methods.
Enforce opt-out and mitigate compliance errors.
Enforcing customer opt-out requests across platforms dignifies a business’s privacy-first mindset. Consolidate your privacy and opt-out enforcement vision within the organization and across third-party integrations for comprehensive consent management.
Engineered for Effective Privacy Management and Upholding Consumer Trust.
Locate and execute required data scrubbing.
The CPRA identifies your employees, job applicants, and third-party collaborators as data subjects. It gives extended protection to the data subjects, and businesses need to adapt at the earliest. New rules need improved data-handling strategies.
Access data-scrubbing, and level up opt-out reversal rates through legal re-consent modules. Stay ahead of the privacy rights curve and embrace compliance in changing scenarios.
Build DSAR Processes that Scale with your Brand.
Rapid response to privacy requests is made possible by automated user data verification, classification, discovery, and tracking across organisations and various data touchpoints.
Utilize pre-made automated workflows to carry out operations such as updating, deleting, and other requests made by the data subject. You can lower the risk of incurring harsh fines by boosting the metrics with DSAR analytics.
Flexible Solution for Complete Privacy Compliance
Configure targeted data discovery for locating and identifying customer information from your data silos. Eliminate the need for chain operations and increase the efficiency of your DSAR process with slight manual interference.
Global Privacy Compliance
Bring privacy on autopilot with Adzapier’s comprehensive services that ensure Global Privacy Compliance (GPC) and allow transferring consent signals to third-party integrations like Google services and video hosting platforms on your websites and apps.
Centralized Platform for seamless management
Manage your customers’ privacy needs through a centralized platform that integrates with your third-party collaborations. Ensure 2-Factor Authentication for secure user interface and authentication of user ID within the organization.
Here’s what our customers have to say.
“The setup and implementation of our new cookie consent banner was really easy, with little to no help from content writers and developers needed. I like that the product takes care of the ever-changing global laws in this space.”