Lauren LearyApr 12, 20224 minAd TechThe End of Ad Targeting: What's Next for PublishersWhat we now call the nearly $500 billion digital advertising business started with a small banner in 1994 on HotWired.com. From the...
Lauren LearyMar 15, 20224 minAd TechData Privacy Statistics, Facts & Trends of 2022 Data privacy is usually a topic that comes up out of necessity. Whether it’s a breach, a DSAR request, or a change to your company’s...
Lauren LearyFeb 23, 20225 minAd TechEasy Customer Automation for Busy Brands Marketing Automation has exploded over the past ten years. It has given marketers the ability to: Automate email marketing communications...
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-Jan 11, 20223 minAd TechBlurred Lines: Do consumers really care about privacy?Marketers must understand the value needed to gain consent in different sectors. And for those that have lower opt-in rates, it may be be...
-Dec 2, 20214 minAd TechCookie Explained for BeginnersCookies are small files that save your log in information and shopping cart items for next time you visit a site. They are an essential p...
-Nov 10, 20213 minAd TechGlobal Consumer Consent & Data Made SimpleConsent management is a pain point for agencies and organizations of all sizes. It is a struggle between the need to collect consent and...