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I don't sell and share my data, why do I need a CMP?

Updated: May 11, 2023

I don't sell and share my data, why do I need a CMP?

The California Consumer Privacy Act (CCPA) is a new law that’s about to affect business in a big way. But if you’re a small business owner or reside in another state, you may be wondering why this applies to you.

Our free cookie scan tool will keep you informed about whose data you have, with whom you’re sharing it (e.g., Google Ads, Google Analytics, paid campaigns, CRMs, advertising tools, integrations, etc.), and whether you’re collecting relevant consent for that. That sounds like a lot, but don’t worry – we’re here to help answer those questions.

What is CCPA?

The California Consumer Privacy Act helps protect the privacy rights of California residents. When customers give their data to businesses (e.g., email address, phone number, mailing address, etc.), the consumer must be informed and in control of where that information goes.

Many business owners don’t even realize that when they collect this kind of data on online forms, it can be taken, used, and reshared without your knowledge. That’s where a CMP comes in handy. But what if your business isn’t even in California?

Business Isn’t Always Localized

If you’re selling online, you may get a customer from California. That’s great! Everyone loves customers. However, that means you will need to comply with CCPA. Our CMP tools make it really easy to help you stay in control – and in compliance.

CCPA is Just the Beginning , CMP

Many states are starting to enact new privacy laws protecting consumer data. Running a business and keeping track of all that is difficult. Here’s how our tools can help you stay on point with just a few clicks.

Cookie Consent Management

Easily detect and control cookies without scaring your users.

Consent Preference Management

Quickly collect and manage consented consumer data.

DSAR Management

Discover and respond to DSARs right away before they get out of hand.

Social Fortuna

Safeguard your online audience's privacy without sacrificing convenience.

CPRA is on the Way

Just like the CCPA, CPRA is an amendment that adds even more privacy compliance requirements, and it will be enacted on January 1, 2023. You do not have to do this yourself. The law is complicated, but we have you covered.

CPRA covers:

  1. Data management and data disclosures

  2. Opt-in and Opt-out

  3. Data retention

  4. DSAR

  5. Right of action for data breaches

Our CMP tools can help you stay up to date on all the latest privacy laws. More importantly, you won’t have to work through frustrating legalese. We’ve already got that sorted.

Final Take

If your website is collecting data, it is extremely important to make sure you are in compliance with state and federal laws. Something as incongruous as an email address could land you in hot water down the road – no one wants that. Even small businesses are not immune.

Contact us today to see what tools you may need to protect your business and your customers.

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