As everything moves online, customer data is becoming more fragile to access! Data Privacy laws have been created by the authorities to keep everything in check. Where businesses need to identify and comply with these data privacy laws. By integrating with a CMP Consent management platform.
The CMP landscape can be tricky to navigate since it’s still relatively new. There are a lot of them out there, and it can be confusing to know which one is right for you. Let’s take a quick look at a few of the options available.
Consent Management Platform with No Cost!
A free Consent Management Platform can be tempting. After all, what’s not to love about free? Unfortunately, they often come with hidden costs – or risks that your business can’t afford to take.
A free CMP oftentimes doesn’t have the features you need to fully protect your business or offer the transparency your end users need to manage their information and cookies.
With a free CMP, you may get a few of the things you need to manage customer consent and preferences, but not all of the features are there. For instance, to truly protect your business, you’ll need a cookie banner, a privacy policy, DSAR management and consent preference management.
It’s also important to ensure that when your customers share information from your page on social media, they’re doing so safely. A free CMP may not have the tools you need to make this happen. It also may not have the storage or record-keeping your company and your users will rely on in the case of an audit. That could cost you down the road.
Recently, companies like Google have enacted Google Consent Mode. It is not a Google Consent Management Platform, although it does perform some of the duties of a CMP. That means, even if you use their platform, you may not have the protection you need for your business or your end users.
What is Google Consent Mode?
It’s a quick and easy way for users to manage their preferences on Google. It functions as a tool to work with your CMP. It is more about the end user than a business. For instance, you can help manage and control the information on your website, but an end user will likely visit quite a number of sites in one day and all of them will not be yours.
With Google Consent Mode, they can tailor their preferences to their laptop and browsing needs, but it does not replace the requirements your business has under the law.
The Consent Management Platform with Cost!
There are hundreds of options out there for paid CMPs. Many of them are robust and offer a number of important features. However, some of them are strictly bundles – which won’t be useful to you if you only need one feature – and some of them are confusing to navigate, implement and manage because they are split into different products. And just like with free CMPs, a paid CMP does not guarantee that you are getting the best product out there.
When looking at a paid CMP option, it’s important to evaluate your business needs. Where is your business located? Where are your end users located? Your website has to comply with the laws and regulations in place where your users are. That means, even if your business is in Virginia and your user is in Europe, you still have to comply with the General Data Protection Regulation (GDPR) in addition to local laws.
As so many new laws are being enacted – for instance, the Virginia Consumer Data Protection Act (VCDPA) comes into effect on January 1, 2023 – it is difficult to keep up with them.
Some paid CMPs have automation in place to keep up with changing laws and can keep your site on track to comply with laws both locally and globally. However, not all of them do. And with the GDPR California Consumer Compliance Act (CCPA) cracking down heavily on businesses that aren’t in compliance, it’s not worth it to be out of compliance. So, what’s the best Consent Management Platform? We can help you out with that one.
Adzapier Consent Management Platform
The Adzapier CMP is a complete solution designed to help your business get and stay in compliance both locally and globally. It has convenient options for bundling a package with different products, or simply purchasing one product at a time.
It uses automation to ensure that your site is fully compliant, all the time. Plus, our team of privacy experts do all the research you could ever need about changing laws, so you don’t have to.
The Adzapier CMP features streamlined dashboards that help you monitor, organize and collect consent and preferences. Our inobtrusive and customizable cookie banners allow you to offer your end users an experience that isn’t bogged down with disruptions and pop-ups. You’ll be able to safely store and track consent and preferences in an audit.
And if you get a Data Subject Access Request (DSAR), you’ll be able to respond to it in just a few clicks.
With the Adzapier CMP, we’ve figured out a strategy for you that doesn’t require sharing and selling unconsented customer information to advertise successfully. You can collect consent and keep advertising on track without worry.
When you and your customers feel comfortable with the information that’s being shared, collected, and stored it may even help with your sales plans. Knowing that you’re on the right side of the law and safeguarding data is a very important selling point in today’s data privacy conscious world.
The Adzapier solution is so simple to implement, we can get you set up and totally compliant in about 30 minutes. It’s easy for developers and non- developers, too. You’ll keep your team happy and running efficiently, and you’ll keep your business and customers safe.