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FACT CHECK: How to Manage Consent Preferences Under CPRA

Updated: May 11, 2023

FACT CHECK: How to Manage Consent Preferences Under CPRA

The California Personal Rights Act (CPRA) is in effect. If you run a business, you probably already know this. But wait! What is the CPRA? Why does my business have to comply with that? If you thought your business was exempt, it might be time to reevaluate. Some exemptions will no longer be in effect as of January 1, 2023 – and if you’re not compliant, you could get in trouble. However, if you have a solution to manage consent preferences, you might be fine!

Consent preferences are different than a Consent Management Platform (CMP). A CMP is a full solution designed to help you with a wide range of privacy issues. Consent preference tools are just one of them.

Which exemptions are being revoked?

When the CPRA was initially enacted, it gave business owners time to adjust to the new rules. In the meantime, other lawmakers in different states and countries have also followed the lead. This includes Ireland, Colorado, Utah, Brazil, and more. Regardless of where your business is based, if you have users that visit your site from those regions, your business must be in compliance with their laws. Now that the CPRA has been in effect for a while, lawmakers are losing patience and business owners have to catch up fast. Don’t be worried. Your business is fine so long as it has a good consent preference management solution in place to help you navigate the changes. Some changes include:

A User’s Right to Know

  • A User’s Right to Delete

  • A User’s Right to Correct Information

  • A User’s Right to opt-in or opt-out

  • A User’s Right to Limitation

If you thought your business was exempt before, it probably isn’t now. Stay on the safe side. A few weeks down the road, you may be fined for something you didn’t even know existed. That’s not your fault – and we are here to help you. Our automated tools can keep your business going strong, stay in compliance, and ensure you’ll not be in trouble later.

What is the definition of manage consent preferences and consent management?

Consent management means that an end user who visits your site can manage, delete, request information, and control where their personal information is going. This is a good thing. Preference management is the store house of these choices. However, it’s really difficult to do that manually. It holds all the records of user’s opt-in, opt-out, change or delete requests made by the user for audit purposes. When you have the right consent preference tool and CMP, it can do all of that for you – eliminating the manual work on your end and ensuring you have the right documentation to avoid fines in the future.

As a business owner, you already know how busy you are. This is one thing we can take off your plate – and we are happy to do so. Feel good. Great things are coming.

How do I know my business has the right consent management software and preference tool to comply with CPRA?

Well, unless you’re a lawyer that’s well versed in corporate law, you probably don’t know. These are just the facts. Listen, I’m throwing my hands up for you right now. It’s super frustrating to know that ambiguous laws are there, they are changing all the time, and it could affect you and your company. Consider this: an efficient reference tool is part of a CMP that stays up to date with all the laws, no matter how they change. One that can ensure your business stays compliant no matter what – and you don’t have to do any homework – errr, get a law degree.

Here are a few things to consider when you’re wondering if your business is CPRA compliant:

  • Are you using a (Content Management Platform) CMP?

  • Do you have a dedicated team to manage laws and consent preferences?

  • Are you familiar with (California Consumer Privacy Act) CPRA?

  • Do you know about the difference between children’s data privacy laws and those over 18?

  • Are you protecting your employees’ data? If so, how?

  • Do Business to Business (B2B) data have different rules?

  • What’s the difference between B2B and Business to Consumer (B2C)?

Consent management software and preference tools can help you answer all of these questions and more. Privacy policy? Check. Cookie banner? Check. Automation? Check. Preference records? Check. DSAR compliance? Check. Chef’s kiss! You want it? We got it. Just ask our experts and you’ll see how much your company can benefit from customizable privacy services that are perfect for your business – and your customers.

A recap of this whole article...

You own a business, and you need to know that you are compliant with local and global laws. We get it, and we’re here to help you. The team at Adzapier has the tools and resources you need to stay on top of changing laws without lifting a finger. You may have to click a mouse button to look at a streamlined dashboard that’s customized to your company and doesn’t disrupt your customers, but that’s neither here nor there. Wait! It’s here, and it’s there. You’ve got this. Plus, we’ve got your back.

Adzapier is here to save the day. No, but for real.

If you don’t have a consent preference management tool, Adzapier is here to help. Not only can we outfit you with a total plan, we can also tailor to your exact business needs. Don’t want a cookie consent banner, but you need a DSAR plan? No problem! We can do whatever your company needs to get ahead and stay compliant. Plus, we won’t charge you for anything extra. Talk to one of our privacy experts today and get your business in compliance and back on track within just about 30 minutes.

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